New Year, New You
Sometimes I write these blogs, and I feel like I’m writing one of those holiday letters that your grandma sends out yearly. You know, the ones you anxiously read to find out if Grandma outed anyone’s divorce, or simply to see if you even made the cut? Well, I won’t be outing anyone today, but I sure do feel like I have a lot to update my Strey Family on!
Does anyone else feel like they’ve bit off more than they can chew in 2020? Even though I am not much of a “resolution” person, I absolutely feel the energetics of the new decade. All around me people are letting go of old habits, posting sweaty gym selfies, sharing inspirational quotes, and de-cluttering their homes. Katie and I both went full Marie Kondo on not only our houses, but at Strey Cellars. There is nothing like a new year to light a fire under your a$$ to get rid of whatever isn’t working. At home I found that my 11 year old has had to donate most of her closet because all of her jeans are high waters, and she has completely put her foot down regarding wearing dresses, or boots. (Is she even mine? That’s like my entire wardrobe!)
At Strey we painstakingly updated our inventory and to our surprise found 5 pallets of 2014 Old Vine Zinfandel!!!!! Our ’14 OVZ is one of our absolute favorites, but the reality of moving that many bottles when we are about to have a massive bottling in April, is just unrealistic. We don’t have enough space in our barrel room to justify storing THAT much wine… especially when you could be drinking it! So, we thought we would surprise you with a ridiculous deal: Half price bottles of 2014 Old Vine Zin, and YES, you may purchase by the case! That’s not the only new deal, We also found a pallet of 2013 Tannat hiding among-st the cases! Our 2013 Tannat is the very same Tannat that we used to make the original (2013) Slanted. Many of you chose to visit Strey Cellars based on the fact that we even had a Tannat on the tasting list. If you’re a fan, you’re in luck, we will be selling ’13 Tannat at half off as well!
To top off these New Year deals, we are also offering 2011 Durif by the case, for $100 out the door! (Durif is the original name for Petit Syrah, named for the botanist, Francois Durif who crossed Syrah and Peloursin grapes in the 1880’s. It wasn’t very popular in France, but people loved it in California; however the nickname, “Petit Syrah” stuck, and that’s how we know it today.) This Durif will make a delicious sangria, so stock up, we live in SoCal, summer weather is just around the corner!
I know a lot of you came in last weekend to take advantage of these deals, it was so fun to see faces I have not seen in a while, and, of course lovely to see some of our regulars! You guys know it means the word to me whenever you come in. I definitely feel lucky to have a job that feels more like socializing. For those of you who have already finished your cases, I hope to see you this weekend to restock those wine fridges, and for the rest of you, I KNOW you shared all your wine during the holidays and this is just the excuse you’ve been looking for to pop by Strey!
Clearing out our inventory is not the only big change for Strey, as of 2020, we have revamped our tasting sheets. Traditional and Signature Series line-ups have merged. We will have a set line up that will cycle through weekly, to give each wine a fair chance to be tasted and loved (because if it were up to me I’d have Cab Franc on the list every. single. day.). We chose the new order specifically to include include and feature one Signature Series varietal among five other Strey staples. AND I am excited for you to see our new tasting sheet holders! We have plans to revitalize our tasting room, by making it more comfortable with new seating arrangements and a generally more cozy feel. We want you to hang out, and we are working hard to create an atmosphere that continues to make you feel invited to spend time with us. Strey is such a special place, and in all honesty, you are our priority. Our members mean the world to us, so “Be our guest, put our service to the test!” While we are kind of re-branding, you will not lose the integrity and familiarity of Strey Cellars, instead we are enhancing what works, and leaving what doesn’t in 2019.
Lastly, but certainly not least, wine club memebers, mark your calendars! We are rolling out a new Pick Up Party format that you don’t want to miss! A swanky evening. Dress your best. Cocktail attire encouraged. The evening begins with a complimentary charcuterie spread and nosh followed by a Welcome and Winemaker Exclusive. We will reveal upcoming events and developments, then taste our new releases. As a special bonus, Scott will introduce “wine-in-the-making” with a barrel sample. Enjoy open tasting from 8-9p, then $5 glasses with a DJ and dancing from 9-10p. Be sure to RSVP through Eventbrite. If you’re a wine club member, your tickets are complementary, guests tickets are $15 each. We can’t wait to party with you!!! Being a club member has it’s perks (wink wink).
If new years do anything they encourage you: to be the best you, to have clarity, see yourself from a different perspective, decide who you are, decide how you want to be seen as and let go of old stories. As Strey makes strides to upgrade and really become more “Strey”, I ask you the same questions we asked each other during our 8am staff meetings: Who are you now? How can you shine, and be more you than you’ve ever been? What do you want people to think of when they think of you? How are you living your truest self? What doesn’t have to be true anymore? We have taken these questions very seriously, are thrilled to reintroduce ourselves to you. May you do the same.